Richard Wergan, VP of Worldwide Brand Marketing and Advertising Marketing Operations for Xerox, is speaking on September 16th in Rochester, NY regarding his role in the rebranding of Xerox. Richard manages global advertising and brand strategy for Xerox, including the evolution of the new Xerox brand identity, brand licensing and the management of the brand experience. He’ll be discussing lessons learned during Xerox’s recent brand transformation and how to maximize the competitive advantage of global brands.
I am on the Board of Directors for RAMA (Rochester New York Chapter of the American Marketing Association), so if you do attend this luncheon event (at Mario’s Italian Steakhouse), please find me and say hello—I’d love to meet you!
For more information and to register visit the Rochester AMA Blog.