Beware of SEO companies that openly discourage you from reading, learning and educating yourself on the topic of search engine optimization and web positioning. (Especially if they do it right on the front page of their own website…a users very first interaction with them.)
As a business owner, you owe it to yourself to learn as much as you can about the search engine optimization process before you make the decision to hire an SEO firm or consultant. My best clients are the ones who enjoy learning and are constantly asking me questions about my posts as well as posts from other blogs they’ve read. I love talking about search engines and how they work, and I love educating my clients.
If you feel like your local firm isn’t giving you a straight answer to your educated inquiries, just shoot me the question here at Pixelpunk. I’ll tell you (and several thousand others) what the real deal is.