Joel Spolsky on Fire and Motion

This column for Inc. Magazine is one of the best takes on what constitutes a market-leading vs a market-following strategy. Taking a cue from a basic military principle, Spolsky sets up examples of how successful companies are constantly firing and moving forward, keeping their competition in a defensive posture.

Joel’s blog, Joel On Software, is a must read even if you’re not a techie alhough it has its share of programming posts. He runs a successful and innovative company so this advice is from the trenches- or should I say from an advance across the field?