Using Analytics to Identify Usability Issues

Using an analytics package like Google Analytics or WebTrends can help you get a grasp on how people are using and traveling throughout your site. Are they hitting your home page then immediately bailing? This would be an obvious indication that you have a usability problem. Are they getting you your product pages but not converting to customers? Then your product pages deserve another look. And what about your shopping cart? Analytics can give you a birds-eye view of how your customers are behaving on your site.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *