Every year, since 1996, the Rochester Business Journal has recognized the best business websites being designed and developed in Rochester, New York. The finalists are evaluated on everything from usability and general design aesthetics, to content, functionality, and standards compliance. New this year, is the ‘Best Use of Social Media’ category which evaluates how local businesses are using Twitter, Facebook, blogs, and other social media tools to engage their customers.
This is the third year in a row that I have been asked to participate as a judge in the competition, and I have to admit, it is getting harder and harder to pick winners because all of the websites being developed in the Greater Rochester area just keep getting better and better. All of the finalists did a fantastic job this year and have set a new standard of excellence in the region for Web Design/Development and Internet Marketing.
The winners will be announced at an awards ceremony on Tuesday, March 13, 2012 at the Hyatt Regency in downtown Rochester, NY.