Mac’s II Auto Repair and Collision Services (Mac’s 2) is Rochester, NY’s premier auto repair and maintenance center, providing customers with expert car repair and collision services and world-class customer support for over 75 years.

Mac’s II was experiencing some challenges in realizing the full potential of their online presence (while trying to compete against the big national players with deep pockets), but they had a few natural strengths that contributed to a successful solution while working with us at Pixelpunk Creative:

1. They have over 75 years of local history with loyal and fanatically dedicated customers.
2. They have a knowledgeable, highly trained, and passionate staff that understands the value of their customers.
3. They have an impeccable reputation with a commitment to providing “raving-fan service”.

The original Mac’s II website was launched many years ago and that old design no longer effectively or accurately represented the current brand. It looked old and dated. And while the old site had performed marginally well for people who already knew who Mac’s II were (e.g. current loyal customers), improvements to the look-and-feel, user interface, and the underlying site architecture were made to improve brand equity, usability, and to better position the site in the search engine results in order to acquire NEW customers.

The original site was hard to keep to date without costly fees from their service provider, so we integrated a simple-to-use content management system for easy in-house updates & content additions.

The new site has been online for less than three months but already traffic is increasing at more than 7% month after month. More importantly, they are now ranked in the Google top-10 for almost a dozen competitive (automotive industry) keyword phrases on locally-based searches when they weren’t before.

After months of development, the website redesign for Monro Muffler & Brake is complete! Both the front-end user experience and the back-end business systems were completely re-architected for simplicity, usability, and productivity.

The redesign was a collaborative effort between the talented programming and development folks over at Innovative Solutions, the expert online business strategy and project management of Giraph Works, and Pixelpunk (that’s me!) developed the application user interface and handled all of the web design and XHTML/CSS coding.

The management team at Monro was wonderful to work with, too. We had direct access to both the President and the VP of Marketing of the company throughout the entire process. They are very creative folks and had super great ideas of their own to contribute. They are absolutely passionate about their business and about serving their customers in the best way possible. It was a privilege to work with them.

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