Use Google Alerts to keep tabs on your own Search Engine Optimization efforts as well as those of your competitors. Just go to http://www.google.com/alerts and enter your search query (e.g. the name of your product or competitor’s product, your company name, etc.) and Google will send you an email every time the terms show up in the latest index.

Search Engine Land has just published a nice little infographic called “The Periodic Table Of SEO Ranking Factors“. It’s a great overview of the on-page and off-page ‘signals’ that search engine algorithms pay attention to when evaluating your site for ranking in the search engine results pages (SERPS).

Out of the blue, the folks at Google sent me a free hat to say ‘thank you’ for all of the AdWords client work I do. Should I be concerned that it’s a “Black Hat”? Who got a “White Hat”? #SEO