Don’t forget that many of your visitors are doing their due-diligence/research online so that they can ultimately make the decision to make the purchase at your brick-and-mortar store. A Google study from 2011 showed that for every $1 of online ad spend, advertisers realized $4-$15 in offline sales. Forrester Research estimated that $917 billion of retail sales in 2009 were made by “web-influenced” shoppers. Provide your users with all the information they need to make the right vendor choice!
http://blog.pixelpunk.com/wp-content/uploads/research.jpg 400 400 pixelpunk http://blog.pixelpunk.com/wp-content/themes/pixelpunk/images/logo.png pixelpunk2012-03-05 07:31:232014-08-11 12:14:08Online Research, Offline Buy