Online Research, Offline Buy

Don’t forget that many of your visitors are doing their due-diligence/research online so that they can ultimately make the decision to make the purchase at your brick-and-mortar store. A Google study from 2011 showed that for every $1 of online ad spend, advertisers realized $4-$15 in offline sales. Forrester Research estimated that $917 billion of retail sales in 2009 were made by “web-influenced” shoppers. Provide your users with all the information they need to make the right vendor choice!

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