Marketing to Women Online

I attended a lecture last night put on by Yvonne DiVita, a prolific blogger and an expert at marketing to women online. It was an inspirational talk and she’s one smart cookie when it comes to marketing your blog (and, specifically, marketing to women!).

Did you know that:

• Women make (or heavily influence) over 80% of all purchasing decisions in U.S households?
• More than half of all Web users are women?
• 63% of all online shoppers are women and women represent more than half of first-time online buyers.
• Consumer spending by women is approaching $3.7 trillion dollars

Men are just kidding themselves if they think that they are the kings of their castle. The fact is, women rule the rule the roost and are both the CEOs and CFOs of the home (and the workplace!)

They have a lot of buying power and you need to be paying attention to them.