Marketing or Sales? Both!

While Marketing can drive traffic to your site, it’s really Sales that gets the job done. Sales converts that traffic into actual revenue. I know that this is a pretty lame post, but I was working with a client this afternoon, and he just didn’t get it. If your website doesn’t do a good job at selling, it just doesn’t make sense to throw more traffic at it. It’s like trying to fix a leaky bucket by dumping more water into it. (Apologies to Jeffrey Eisenberg…I stole that analogy from him)