Increasing Brand Equity Through SEO

I just read an iProspect report which states that 36% of search engine users believe that the top-ranking companies for a particular search query are (assumed to be) the market leaders on that subject. 62% of participants said that they clicked on a link from the first page (top-10) of their query to learn more, 19% clicked a link from the first 2 pages, and 9% from the first 3 pages.

The point here is; take full advantage of these user “perceptions” to build brand equity with organic search. With a full 90% of users clicking a link within the first three pages of the SERPs (Search Engine Results Pages), how can you afford not to?