Anticipate The Click Stream

If you can understand your visitors, you can understand how they will behave when they get to your site. Anticipate what they will want to do next and help them to travel down the sales funnel. What are their top-level needs when they get to your homepage? Have you looked at your analytics to see if they are actually going where you want them to go? Have you considered what the click stream should look like if the user lands on an internal page rather than your homepage?