Social Networking

Social Networking for Business Success

I did an interview with authors Hannah Morgan and Miriam Salpeter last year and it turns out that they used some of that material for their new book, “Social Networking for Business Success”. I received an advanced copy and read it cover-to-cover last week and I have to say, it really is a great book. The book is formatted like a step-by-step outline of what you need to do to be successful online. I’ve been doing this for 10 years now and I still found a ton of valuable advice within those pages. So whether you are a seasoned professional, or total newbie, it doesn’t matter…this is a great book for getting your ducks in a row and taking full control of your brand in the social space. I highly recommend it.

Below is my review on Amazon.com.

“Social Networking for Business Success” is an easy-to-use Social Media “road map” for both newbies and seasoned professionals alike. The business and professional landscape has changed drastically in the last few years and so nurturing and growing your social networks now means the difference between surviving vs. thriving in this new, networked economy. Hannah and Miriam have leveled the playing field for small business entrepreneurs by providing a step-by-step outline for taking control of your business, your brand, and your career. I wish this book had been published 10 years ago when I was first starting my business. I had to learn the ins-and-outs of Social Networks the hard way, but now, thanks to this book, you don’t have to.”

Social-Networking-for-Business-Success

Social Media Hannah

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Buy Social Networking for Business Success on Amazon.com.

Parsons School of Design

Hello? Parsons School of Design Recruiter?

Parsons School of Design

Hello? Parsons School recruiter? I’m still waiting for my call. Please don’t let the Baton Rouge postal address scare you off. I’m flexible. Feel free to connect with me on linkedIn.

Social Media Marketing

Brian Harris Chevrolet Totally ‘Gets’ Social Media Marketing

Social Media Marketing

In my experience, very few SMB’s (small and medium businesses) really understand the power of Social Media Marketing.

But Brian Harris Chevrolet does. Big time.

A couple of weeks ago, @GeauxChevy started following me on Twitter, presumably because I had used a few #GoBR and #BatonRouge hashtags in my Twitter posts (and also, no doubt, because a very smart social media strategist knows exactly what she’s doing.).

They ran a little promotion, offering a free baseball hat to anyone that ‘liked’ their Baton Rouge Chevrolet Facebook page, and I took the bait. Now, don’t get me wrong, I’m not using the word ‘bait’ in any kind of negative sense. On the contrary, they extended to me what basically amounts to a ‘free offer‘ in the traditional marketing sense, an incentive that encourages me to ‘check them out’ without obligation. And it all worked according to strategy. They gave me something useful in exchange for my attention. And ‘attention‘ these days is very valuable currency! We both won on this deal.



Actually, Brian Harris Chevy might come out ahead on this deal. But that’s the whole point of measuring social media marketing ROI, right?

Why are they coming out ahead, marketing-wise, just for sending me a silly baseball hat?

  1. Well, At some point this blog may become popular, and if a user does a Google search for “Car dealers Baton Rouge“, this site may end up ranking in the top-ten. And why is this important? Well, if this site ranks for a valuable key phrase, that means that one of their competitors was just bumped to number eleven…and who ever looks at the second page when doing a search? Not a lot.
  2. I Tweeted about the experience (with photo and tags) to my 800+ followers. So now over 800 new people now have the ‘Brian Harris’ brand name etched into their brains (at least for a little while).
  3. I ‘Facebooked’ it with a photo of me wearing the hat. Now 700+ of my friends have the logo etched in their brains (at least for a little while).
  4. I linked to their corporate site and Facebook page with descriptive anchor text, helping to raise their search engine rankings (The term ‘link economy’ came into being because of the value that search engines like Google put on the links from your page to another page. Outbound links from a ‘good’ website (like this one!) helps to improve ‘PageRank’ reputation of the other, hence they will most likely secure higher rankings in the search results pages as a result.).
  5. Oh, and I blogged about it, too.

Will this marketing effort make me switch from being a loyal Subaru owner?

Probably not.

Will it it get me in the door to test-drive the new Chevy Hybrids when my wife’s 2003 Toyota Camry is due for an upgrade this year?

Definitely! Like I said, they ‘get’ it. So they deserve my business.

UPDATE: Because of Caroline’s Social Media efforts, I did end up visiting Brian Harris Automotive when I was in the market for a new car (a year later). And I did end up buying a BMW 328i from them. Social Media Marketing works, apparently.