One of my favorite clients, Penelope, just opened her second F. Oliver’s store on Park Avenue last week! The store looks absolutely phenomenal and I am so grateful and proud to have had the opportunity to work on this new project with her. I can’t wait to work with her on stores number three and four!
Penelope approached me last year with the genius idea of opening a retail store that featured artisan, hand-crafted extra virgin olive oils, and aged, flavor-infused balsamic vinegars. I helped her with her branding; developing a logo, marketing collateral, a website, product and packaging design, an e-commerce solution, and various other branding elements (like the posters you see on the walls, etc.).
I love these kinds of projects because you get to help shape every aspect of the business and really become a partner with your client. I feel like when Penelope succeeds, so do I, and that is a very rewarding experience.